It’s been 21 years since I started at CDP as a mere ‘middle-weight’ graphic designer. Since then, my aim has been to create coherent and comprehensive brands and identities – I have been privileged to work with our construction industry clients.
In no particular order, here are a selection of construction brands created during my 21 years at CDP. Some have unfortunately fallen by the wayside and a few have since rebranded, but it’s nice to see others still going strong.
Refresh of brand we originally created, reflecting Stemko’s consolidation of separate divisions under one new banner. The orange and black colour palette is both distinctive and memorable, whilst the sweeping S suggests the woodgrain within Stemko’s bespoke commercial timber doorsets. Still going strong today.
The Sanitaryware Company logo had to embody instant authority and presence, as well as reflecting their position in the market place – high quality but economical, service-driven and efficient. We chose the classic simplicity of Helvetica, but tweaked some of the lettering and spacing to create a powerful, simple ‘stamp’ of authority, with a twist. Still going strong today.
Probably my favourite, the identity for CDUK uses a simple, elegant and memorable logo, name-style and descriptor to express the service-orientated, solution-driven and high-end creative nature of CDUK’s solid surface business. Also memorable for meeting the client at a motorway service station to present initial concepts!
An elegant and simple logo for CDUK’s own brand of premium basins and washtroughs. The reflection suggests water and the colour suggests sanitaryware. Uses the same font as the CDUK logo to help tie the branding together.
A blast from the past… The ‘kaleidoscope’ logo is derived from light – an essential ingredient for Whitesales, supplier of architectural rooflights. The logo’s square shape is reminiscent of a typical rooflight. The descriptor part of the logo, “Rooflights & more” states what they do, whilst at the same time suggesting other activities (eg. customer service, other products, etc.)
Designed to look like an opened floor access panel, this identity works well on a white background. The gold colour reinforces the premium range of products.
GH Engage have experienced massive growth in recruitment for the built environment – they wanted a brand refresh to reflect the young, dynamic agency they have become.
Geobind is an soil enhancement system for temporary and permanent haul road construction. This fresh identity reflected the company’s key marketing objectives of being more product/application focused.
The DorSuite brand had become too garish, product focussed and therefore disconnected from architects and specifiers. CDP rationalised and modernised the brand, ensuring they are seen as a key solution provider by their core audiences.
Branding to reflect this Irish-based distributor of spray foam solutions to the whole of the UK and Ireland. The dots in the logo are reminiscent of spray foam, whist the square shape reflects the companies association with BASF.
A full branding exercise to unite two, formerly separately run companies as one, within one visual identity. The sweeping curve suggests the eaves of a building whilst the serifed typeface provides a nod towards Bailey’s historic past.
Fluid, metallic identity for builder of commercial premises and out-of-town industrial parks. The hand-drawn nature of the W is derived from the logo of the parent company, Westleigh Developments.
Meaning ‘new life’, Vita Nova aims to minimise waste. The Vita Nova workshop will sort, reclaim and repurpose returned surface material waste to create new products, part sheets or aggregates for the creation of new materials, all contributing to a circular economy.
Logo for The Sanitaryware Company’s own range of high quality sanitaryware to suit all sectors and budgets, Had to work in a single colour so it could be stamped onto products. Also had to tie in typographically with The Sanitaryware Company logo.
Distinctive construction industry branding for i8 – fire detection specialists and solutions provider. Designed to stand out in a busy fire protection marketplace. Colour palette suggests fire without resorting to cliché images such as flames or alarms.
The metallic ‘D’ symbol/logo expresses formability and precision of aluminium and the complexity of bespoke requirements. The three bars in ‘DALES’ typography is a gentle echo of the old logo where as the ‘Aluminium in Architecture’ tag line expresses the company’s product range and the company’s raison d’être. Still going strong today.
Identity refresh for this range of sustainable worktops. The redesign helps explain the concept of wrapping old, used material with new.
New brand for premium, specifier-targeted range of washrooms.
Two separate brands required for Comtec composite solutions and MCP cable management divisions. Each was to have their own personality, but also be identifiable as part of the group with bold typography and colour palette.
With proportions loosely based on roofing slates, this brand tweak incorporated a white frame to ensure it works on both light and dark (slate colour) backgrounds.
Identity for Kent-based traditional hard metal roofing specialists. Custom Metal Roofing work with zinc, copper, stainless steel, lead, and aluminium on small projects or large-scale construction.
