A building product brand needs to work harder than most.

We make sure it does.

CDP creates brand identities for building product manufacturers that work across every audience, every application and every touchpoint… from architect’s desk to delivery van.
Vita Nova

The challenge of construction branding

Your brand has to speak to architects and specifiers at the design stage, to contractors and installers on site, to merchants and distributors in the supply chain, and to end users who may never know your name but live with your product every day.

It has to work on a CPD presentation, a technical data sheet, a trade exhibition stand, a lorry cab door and a website.

We understand your market, your audiences and the environments your brand needs to operate in, which means less time explaining the basics and more time getting to work.

A complete brand identity built for construction

Whether you’re a start-up, refreshing a brand that’s outgrown itself or unifying a portfolio of products under a single identity, we develop brand systems that are built to last and built to work.

Our construction branding offer covers:

  • Brand strategy and positioning — understanding where you sit in the market, who you’re speaking to and what you need your brand to say
  • Naming — for businesses, product ranges and systems, developed with the construction audience in mind
  • Logo and visual identity — distinctive, professional, and appropriate to the construction sector
  • Brand guidelines — the rules that keep your identity consistent across every application, every agency and every member of your team
  • Typography, colour and graphic language — the building blocks of a brand system that scales
  • Literature systems — how your identity applies across data sheets, brochures, CPDs, installation guides and technical manuals
  • Digital application — how the brand works on your website, in email, on social media and in digital advertising
  • Environmental and physical branding — exhibition stands, signage, vehicle livery, workwear, protective packaging

Everything is produced in-house. Which means your brand identity, your product literature and your website are all developed by the same team, to the same standard, with the same understanding of your business and your market.

Having worked with CDP in a previous role, I knew they were the right partners to bring on-board when I joined Stonegate. They have been integral in revitalising our brand image and reaching out to re-establish vital connections with our customers.

Dan Clark, Head of Marketing, Stonegate Tooling

DorSuite Sign

Certified, compliant, complete

Speaking the language of specifiers for DorSuite
View project

Solving the identity puzzle

A complete and comprehensive new identity for CDUK
View project

Recruitment for the built environment

Dynamic identity for rapidly expanding recruitment company
View project

Ready to be better understood?

Tell us about your company or offer. Get in touch for an obligation-free discussion.