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Insights where the world of construction meets marketing and design


55 years of building product marketing: what’s changed and what hasn’t


Why 3D rendered buildings help architects specify your products

2025 project highlights at CDP
A few highlights from projects that CDP were involved in during 2025.

Boost product understanding with 3d rendered animations
Do architects pick competitors’ products because your products aren’t clearly understood?

What goes on a building product data sheet?
Product data has to be raccurate, up-to-date, comprehensive, consistent, waffle-free and accessible.

Quick review of 2024 at CDP
A look back at some of the projects Communication Design Partnership were involved in during 2024.

21 construction identities in 21 years
It’s been 21 years since I started at CDP as a mere ‘middle-weight’ graphic designer. In that space of time I have been privileged to work on a huge array of projects for our construction industry clients – here are a selection of branding projects.
What makes an effective CPD?
How to engage with specifiers

Unleash the potential of 3d rendered illustrations
We’ve long advocated the use of rendered (3D) illustrations as an excellent way of showing products clearly in their construction context, but that’s not their full potential…

Best case scenario
Case studies are the perfect way of grabbing their attention and holding it by quickly communicating key information about your solution-providing skills…

Site work… get it working for you
Maximise your approach for producing effective sitework and installation information.

Specifier marketing
Getting your message across to architects and decision makers

Graphic design for the construction industry
Being constructive about marketing building materials

Delving into the CDP Archives: Part Two
Once again we take a look back at some of the larger literature projects that we’ve been involved in.

Delving into the CDP Archives: Part One
In this post we proudly take a look back at some of the larger (and award-winning) literature projects that we’ve been involved in.

Going Strong since 1969
Our company is 50 years old! Although we’ve been here a long time, Jeremy and I weren’t around then, Phil wasn’t even born, and the three founding partners have long since retired…

3D modelling – Bringing building products to life
Let’s face it, some building products can be pretty uninspiring. This is where 3D modelling can help. So how do we get from a product to a 3D illustration?
All content no substance
In the world of snippetised on-line/social media content, substantive technical communication seems to be a lost art and harder to access. Find out more…
Marketing solutions for the Healthcare sector
Read our blog post about how we can help with your construction marketing to the healthcare sector…

Why good technical illustration is important
Find out why good technical illustration is important to the construction industry…

Animations and 3D illustrations for building product manufacturers
View our 3D animation and illustration showreel…

Product videos… or product animations?
Which is preferable when marketing a product to the construction sector?

Getting your sustainability message across to the construction industry
As well as a global, generic consideration, ‘sustainability’ has become a key specification criterion.

Less Paper But Not Paperless…
For the last 20 years, the demise and even death of printed marketing communication material has been heralded from various quarters. Despite this, printed communication is alive and well.


55 years of building product marketing: what’s changed and what hasn’t


Why 3D rendered buildings help architects specify your products

2025 project highlights at CDP
A few highlights from projects that CDP were involved in during 2025.

Boost product understanding with 3d rendered animations
Do architects pick competitors’ products because your products aren’t clearly understood?

What goes on a building product data sheet?
Product data has to be raccurate, up-to-date, comprehensive, consistent, waffle-free and accessible.

Quick review of 2024 at CDP
A look back at some of the projects Communication Design Partnership were involved in during 2024.

21 construction identities in 21 years
It’s been 21 years since I started at CDP as a mere ‘middle-weight’ graphic designer. In that space of time I have been privileged to work on a huge array of projects for our construction industry clients – here are a selection of branding projects.
What makes an effective CPD?
How to engage with specifiers

Unleash the potential of 3d rendered illustrations
We’ve long advocated the use of rendered (3D) illustrations as an excellent way of showing products clearly in their construction context, but that’s not their full potential…

Best case scenario
Case studies are the perfect way of grabbing their attention and holding it by quickly communicating key information about your solution-providing skills…

Site work… get it working for you
Maximise your approach for producing effective sitework and installation information.

Specifier marketing
Getting your message across to architects and decision makers

Graphic design for the construction industry
Being constructive about marketing building materials

Delving into the CDP Archives: Part Two
Once again we take a look back at some of the larger literature projects that we’ve been involved in.

Delving into the CDP Archives: Part One
In this post we proudly take a look back at some of the larger (and award-winning) literature projects that we’ve been involved in.

Going Strong since 1969
Our company is 50 years old! Although we’ve been here a long time, Jeremy and I weren’t around then, Phil wasn’t even born, and the three founding partners have long since retired…

3D modelling – Bringing building products to life
Let’s face it, some building products can be pretty uninspiring. This is where 3D modelling can help. So how do we get from a product to a 3D illustration?
All content no substance
In the world of snippetised on-line/social media content, substantive technical communication seems to be a lost art and harder to access. Find out more…
Marketing solutions for the Healthcare sector
Read our blog post about how we can help with your construction marketing to the healthcare sector…

Why good technical illustration is important
Find out why good technical illustration is important to the construction industry…

Animations and 3D illustrations for building product manufacturers
View our 3D animation and illustration showreel…

Product videos… or product animations?
Which is preferable when marketing a product to the construction sector?

Getting your sustainability message across to the construction industry
As well as a global, generic consideration, ‘sustainability’ has become a key specification criterion.

Less Paper But Not Paperless…
For the last 20 years, the demise and even death of printed marketing communication material has been heralded from various quarters. Despite this, printed communication is alive and well.
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