Multiple disciplines. One specialist agency.
We’re not a general agency that works in construction. We’re a construction agency with over 50 years of building product knowledge embedded in everything we produce.
From the first brand impression to the printed or online material that wins the specification, every discipline we offer is built around one goal: getting your products understood, trusted and specified.
Show your product in context on a real building. In the real world.
Architects and specifiers don’t specify components — they specify buildings. A photorealistic 3D rendered building gives them the context they need to understand your system and specify it with confidence: the correct layers, the accurate junctions, the real-world application at genuine architectural scale.
Every render we produce is built from your actual product data. So the technical detail is always right, every interface is correctly shown and your system is represented exactly as it performs. No guesswork. No generic visuals. No invented details that wouldn’t survive scrutiny from a specifier who knows their subject.
Our 3D rendered building visuals work across every channel, such as product literature, websites, CPD presentations, exhibition graphics and social content. Thereby giving you a visual asset library built from a single investment.
Make the complex immediately clear
Some products are genuinely difficult to explain in words or static images. These include systems with multiple components, installations with a specific sequence, or performance characteristics that only make sense in motion. A well-crafted animation changes that.
We produce construction animations that show how a system can be installed, how components interact, how performance is achieved, in a way that any audience can follow in seconds. From simple product demonstrations to cityscape fly-throughs, all animation is produced entirely in-house by our technical illustration team.
Our animations can be repurposed across websites, CPD presentations, exhibition screens, sales tools and social content.
Specification literature that works as hard as your products
From technical datasheets and installation guides to comprehensive specifier handbooks and promotional literature, we design and produce the full range of construction industry print. All written, designed and produced in-house by people who understand the technical content as well as the design.
Print in construction isn’t just a format, it’s critical to the specification decision. The literature that lands on an architect’s desk or sits on an architect’s shelf needs to communicate complex technical information clearly, present your products credibly and make the path to specification as straightforward as possible.
We produce material that is visually compelling, technically accurate and targeted correctly to each audience in the chain — from the architect evaluating system performance to the installer following a fixing sequence on site.
Building product brands need to work hard. We make sure they do.
Your brand has to speak to architects at the design stage, contractors on site, merchants in the supply chain and end users who may never know your name but live with your product every day. It has to work on a CPD presentation, a data sheet, a trade exhibition stand and a lorry door simultaneously.
At CDP, we’ve been developing brand identities for building product manufacturers for more than 50 years. We understand your audiences, your market and the environments your brand needs to perform in. Which means we get to work faster, get the detail right first time and deliver identities that hold up across every application from day one.
Because we can also produce your literature, animations, website and CPDs in the same studio, your brand doesn’t stop at the guidelines. We carry it through consistently, accurately and with the same construction knowledge at every stage.
Websites built for the way specifiers, architects and contractors actually think
A construction website needs to serve technical information quickly to professional audiences who know exactly what they’re looking for. It needs to present your products credibly to architects, contractors and distributors.
We design and build websites that understand the specification journey from the first search to the final download. Navigation is structured around how your audiences think, not how your products are categorised internally. Technical content is accessible at the point of need.
All our sites are fully responsive, CMS-managed and scalable as your product range grows.
CPDs to open doors. Build relationships. Win specifications.
A well-designed and well-written CPD puts your products in front of the architects and specifiers who matter most.
Done well, a CPD doesn’t just inform, it positions your products as the solutions specifiers will recall for their projects.
Done badly, it’s an hour they’ll struggle to remember.
At CDP, we write, design and produce CPDs that work. They are technically rigorous enough to earn accreditation, visually compelling enough to hold a room and practically useful enough for architects to remember. We know what RIBA and CPD assessors require, and we help steer every presentation through the accreditation process with as little friction as possible.
We integrate animation, film footage, interactive elements and 3D system visuals to bring technical content to life, giving your CPD the production values that reflect the quality of your products.
Ready to be better understood?
Whether you need one discipline or all the above, we bring the same construction expertise to every brief. Tell us about your product and we’ll tell you what is possible.