Specification literature that works as hard as your products.

In construction marketing, literature does the heavy lifting. It’s the data sheet that lands on an architect’s desk at specification stage. The installation guide a contractor reaches for on site. The product handbook that positions your brand as the authority in your sector. Get it right and it drives specification. Get it wrong and the opportunity passes to whoever makes it easier to understand.

Why construction literature is different

Construction literature isn’t like marketing material for most sectors. Your audiences are professional, technically informed and time-pressured. An architect reviewing a specifier guide is looking for performance data, system compatibility and design detailing… not lifestyle imagery and aspirational headlines. A contractor consulting an installation guide on site needs clarity, accuracy and logical sequencing, not design for its own sake.

Getting construction literature right means understanding those audiences, what they need and having the technical knowledge to serve that need accurately, clearly and on brand.

That’s what we’ve been doing for over 50 years.

What we produce

We produce the complete range of construction industry literature, from a single product datasheet to a comprehensive multi-volume specification system:

Specifier guides and system manuals — comprehensive, authoritative documents that position your brand as the reference point in your product category
Product brochures and catalogues — visually compelling overviews of your range, targeted to the right audience at the right stage of the decision process
Technical datasheets — accurate, well-structured product information in formats that work in print and as digital downloads
Installation guides and fixing instructions — clear, logical, site-ready documentation that reduces errors and callbacks
Case studies — professionally written and designed project references that demonstrate real-world performance and application
Sustainability and corporate reports — structured, credible documents that communicate your environmental credentials to specifiers and clients who need to see them
Promotional and direct mail — targeted print and digital material that opens doors and keeps your brand in front of the right people

All material is available as print-ready artwork, interactive PDF for digital distribution, or both.

The literature was brought to life by high quality visuals and incisive text copy, all generated by CDP, who demonstrated their extensive experience and ability throughout the project, which was pleasingly delivered on time and on budget.

Derek Brown, Operations Director, Invisible Connections

Ready to be better understood?

If your products deserve to be better understood (and specified) let’s talk about the literature that makes that happen.

Specification literature that works as hard as your products.

Why construction literature is different

What we produce

The literature was brought to life by high quality visuals and incisive text copy, all generated by CDP, who demonstrated their extensive experience and ability throughout the project, which was pleasingly delivered on time and on budget.

Passive fire protection

Complete roof coverage

Building a better product guide

Ready to be better understood?