Delving into the CDP Archives: Part One

We’ve been around for a long time, since 1969 to be exact. That’s over fifty years of construction marketing expertise at your disposal!

In that time we’ve worked for countless building product or system manufacturers, material producers and service providers, creating tools and assets for the construction sector. In the early days, most of our work involved writing and designing technical and promotional literature, manuals and data sheets. Today we create 3D renders, websites, CPDs, animations and other digital collateral, although design for print still accounts for around half of our work.

In this post we proudly take a look back at some of the larger (and award-winning) literature projects that we’ve been involved in.

Pure Roofing, 2006

Winner of the 2006 Construction Marketing Award for Best Technical Literature, Pure Roofing was a statement of intent and authority from Marley Eternit (now Marley Limited).

This publication built upon their products and systems, set them out clearly and underpinned them with the legislative, design and practical guidance that any specifier, architect or contractor would need to do their job properly.

It even had a useful CD-ROM containing a selection (1000-plus) of Marley roofing CAD details.

Porcelanosa Specification Guide, 2005

In 2005, CDP wrote, designed, illustrated and produced a comprehensive specifier and user binder containing 200+ pages of product and technical information relevant to the tiling specifier. The binder was made from a special PVC material which, combined with debossing, gave it a very strong tactility.

The Colorcoat Building, 2004

Winner of the 2005 Construction Marketing Award for Best Technical Literature, this mammoth design guide for Corus Colors (now Tata Steel), featured a distinctive metal cover.

The guide was a 500-plus page ‘industry bible’ that became the definitive guide for architects who specified and constructed pre-finished steel clad buildings.

Integrated coating systems, 2001

In 2001, we created a specifier’s guide to coating systems for Akzo Nobel, featuring colour swatches, a floppy disk (remember those!) and CD-ROM.

The package helped to raise Akzo Nobel’s profile within the specifier sector and changes accepted perceptions of them as a contractor/consumer-only manufacturer.

Phil Chandler

Phil Chandler is a Designer and Director of Communication Design Partnership, a graphic design agency that creates targeted, compelling and technically accurate solutions for the built environment and understand the complex stuff first time.

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