The DorSuite brand had become too garish, product focussed and therefore disconnected from architects and specifiers. CDP rationalised and modernised the brand, ensuring they are seen as a key solution provider by their core audiences.
A brand language was created that moved away from the previous garish colour palette. Greys and blacks combined with impactful photography gives a professional appearance and helps place DorSuite within the architectural sector.
Multiple versions of the DorSuite logo were created for added flexibility.
The roll out of specification assets includes company brochure, finishes guide, PowerPoint template, exhibition panels, advertising and more.
