Mind the gap!

Cavity tray installation for Icon Building Products
Our brief was to animate the simplicity of installing cavity trays between an abutment and a pitched roof.

In the client's words

We’ve worked with CDP for many years on a range of marketing materials. When the time came to refresh our product offerings, they were the obvious choice to help us.
Barry McCarthy, Director, Icon Building Products
After storyboarding, the installation sequence was created in Cinema 4D and captioned in After Effects.
Icon animation by CDP
Icon animation by CDP
Can also used as a looped presentation at exhibitions and on social media.
The animation also serves as a useful training aid for installers.
Icon animation by CDP
Icon animation by CDP
By the numbers…
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