Raaft’s communications did not reflect their position as market leaders in rooftop terracing systems.
CDP simplified and ‘levelled up’ their branding to reflect their premium products and reconnect with specifiers and architects.
In the client's words
CDP have been incredibly helpful in bringing the Raaft vision to life. They are a lovely, approachable team and we would highly recommend them.
Raaft
Bold statements delivered through eye-catching typography portray confidence and help position Raaft as experts in their field.
A simple colour palette of black, white and orange was developed to stand out in a crowded marketplace, supported by black and white imagery to add an element of craftsmanship.
A full set of on-screen brand guidelines were developed to ensure consistency across all media. The brand has been rolled out across brochures, technical data sheets, installation guides, stationery, promotional flyers and more…
