New life for surface materials

Branding for CDUK’s sustainable take-back and repurposing solution

Vita Nova revives surface materials and extends their useful life in new applications, thereby minimising waste. Our branding reflects the circularity at the heart of Vita Nova, but also echoes the colour palette, typographic style and shape of the main CDUK logo to maintain and enhance identity synergy.

In the client's words

Circularity and reducing waste is at the heart of Vita Nova and it was important that the branding and launch helped us engage with the full supply chain. CDP produced another fantastic result and a badge which our customers are engaged in and familiar with already.

Vicki Richmond, Marketing Director, CDUK

Our branding is a simple and elegant solution, that speaks to the architectural and specification market. It can also be used as a ‘stamp’ by fabricators recycling their surface materials through the service.

Vita Nova is an important new service for CDUK and a powerful plank in their sustainability strategy.

The Vita Nova brand won the prestigious ‘Brand Achievement of the Year’ prize at the Designerati Awards 2024.

By the numbers…

Estimated 2024 sample returns

Year launched

Designerati brand award

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